How we work

We design tools for people who want to have a tangible social impact.

We help organizations create tools and systems that give people the opportunity to make change they can understand on a personal level. When people see that what they're being asked to do has concrete effects, they're motivated to spread the word, continue participating in the campaign, and support your organization. 

We motivate people to magnify your work.

Clear goals, actions and impacts make for great stories, and great stories draw in more people to participate in your work, through media and personal interactions. The experience of making a meaningful difference is infectious. Campaigns that offer those experiences grow because the people participating in them see the effect they're having and want others to have that experience. We design tools that scale, from individual action to community practice to global impact.

We create lasting change.

The experiences of working together and achieving results builds strong communities – communities that can have a larger impact. We help communities clarify what they want to achieve and work with them to build solutions that deliver results.

How do we help groups achieve their goals?

1. We start by listening. A deep understanding of a group and the environment they are working in is essential for building a viable solution to a problem.

2. We clarify goals. This means rethinking problems and looking at intractable problems from new angles so that we can move forward with a common understanding of the challenges your group faces. 

3. We design collaboratively. We work with clients and partners in a process that identifies opportunities and generates innovative solutions.

4. We evaluate and improve. By testing the new tools we've developed with the people who will need to use them, we find ways to sharpen them so that they create a deeper, more lasting impact.