Helping people thousands of miles away see the importance of the Arctic Refuge by creating tangible links to their own backyards.
Alaska Wilderness League
Started 17 years ago, the League has advanced its cause of protecting Alaska's wilderness primarily through defensive legislative and advocacy efforts. But they have increasingly experienced diminishing returns from these battles. Because of this, the League was eager to move toward a proactive approach.
Through a four month process, focused on preservation of the Arctic Refuge, we worked with League staff to design Meaningful Actions from concept to production. In addition, The Action Mill designed a new narrative and a strategic framework and planning tool, based on the Arctic's natural calendar, that the League and its allies use to develop strategic campaigns that align with their new proactive approach.Read more
Looking beyond the hype of entrepreneurship, Chris Rabb helps people access the assets that can actually determine their success. The Action Mill helped Chris turn his own history into a tool that gives people a deep and personal experience of his ideas.
Facing down a major league baseball team, a city government, and a state legislature that plan to tear down their neighborhood along with Fenway Park, residents, sports fans and architects design a better ballpark and save their homes, hundreds of millions in tax dollars, and an American institution.
On July 31, 2000 the Massachusetts Legislature passed a law providing $313 million for the Boston Red Sox to tear down historic Fenway Park and take 25 acres of land by eminent domain for a new stadium. The plan would have forced out dozens of businesses and cost hundreds of jobs. Read more
Unsatisfied with media coverage of the occupations of Iraq and Afghanistan, an anti-war veterans group hold four days of first-person testimony and broadcast it live via satellite, radio and online. Membership jumps 25% in the weeks that follow.
Winter Soldier: Iraq and Afghanistan was an event organized by Iraq Veterans Against the War that broke through the media's over-simplified coverage with first person accounts of the occupations of Iraq and Afghanistan from both soldiers and civilians. Action Mill members Jethro Heiko and Nick Jehlen served as strategic advisors on the Winter Soldier organizing committee and managed the website and online live broadcast of all 30 hours of testimony. Read more
Denied the right to vote on whether they want Casinos in their neighborhoods, Philadelphians build their own parallel election system in four weeks. Secure online and phone balloting and voting stations across the city included.
A campaign of Casino Free Philadelphia, Philly's Ballot Box was a citizen-run election created after the Pennsylvania Gaming Control Board and two casino companies sued Philadelphia to remove a question concerning a 1,500-foot buffer zone around proposed casino sites. After the state supreme court overruled the city's right to include the buffer zone question (ballots had already been printed, so stickers reading "Removed by Court Order" were placed over the question), Casino Free organized its own voting process with ballot boxes at precincts across the city and secure online and phone voting.Read more
Winter Soldier: Iraq and Afghanistan
A campaign of Casino Free Philadelphia, Philly's Ballot Box was a citizen-run election created after the Pennsylvania Gaming Control Board and two casino companies sued Philadelphia to remove a question concerning a 1,500-foot buffer zone around proposed casino sites. After the state supreme court overruled the city's right to include the buffer zone question (ballots had already been printed, so stickers reading "Removed by Court Order" were placed over the question), Casino Free organized its own voting process with ballot boxes at precincts across the city and secure online and phone voting.
